It

About the Film

“Clara Bow is the quintessence of what the term ‘Flapper’ signifies as a definite description: pretty, impudent, superbly assured, as worldly-wise, briefly-clad and ‘hard-berled’ as possible.” —F. Scott Fitzgerald

Inspired by a story by Elinor Glyn who specialized in risqué fare, Clarence Badger’s “It” is a frothy romantic comedy transformed by the incandescent Clara Bow—who indeed had “it”. Bow’s shopgirl Betty Lou sets her sights on her handsome boss (Antonio Moreno), wooing him with her sheer animal magnetism. Can he resist?…

Now in a beautiful new restoration by Paramount Archive and Artcraft Pictures!